Disney Breathes A Sigh of Relief
Did you hear that collective sigh last week? That was Disney Corporation's relief that the financial devastation wrought on its empire by the Southern Baptist boycott was finally ending. The resolution to end the boycott said in part:
WHEREAS, The boycott has communicated effectively our displeasure concerning products and policies that violate moral righteousness and traditional family values; and
WHEREAS, For a boycott to be effective, it must be specifically targeted and of limited duration; now, therefore, be it
RESOLVED, That the messengers to the Southern Baptist Convention meeting in Nashville, Tennessee, June 21-22, 2005, declare a conclusion to our boycott of The Disney Company...
I just looked at Disney's financial reports since '96, the year before the boycott began. Here are the total revenues for every year since '96:
- '96 $18.739 billion
- '97 $22.473 billion
- '98 $22.976 billion
- '99 $23.402 billion
- '00 $25.402 billion
- '01 $25.256 billion
- '02 $25.360 billion
- '03 $27.061 billion
- '04 $30.752 billion
You'll notice a slight slump in '01 and '02. You'll also notice an increase the year of and immediately following the announcement of the boycott. I'm still scratching my head about that phrase in the resolution: "for a boycott to be effective..." Like they'd know.
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